The Greek Hotel Sector and the role of Online Travel Agents (OTAs)
Field research to investigate the role of OTAs and the abuse of their dominant position in the online booking market.
Field research to investigate the role of OTAs and the abuse of their dominant position in the online booking market.
Μηνιαία έρευνα (πάνελ) για την παρακολούθηση των βασικών ξενοδοχειακών μεγεθών, καθώς και του κόστους ενέργειας και προϊόντων κατά το διάστημα Μαΐου-Οκτωβρίου 2022.
The purpose of the research is to record the problems, due to which the tourism development of North Evia is hindered, as well as the needs of the hoteliers and the solutions they propose.
Weekly survey (panel) on the main hotel figures of year-round operating hotels in the winter season 2021-2022.
The field survey for the environmental sustainability of the Greek hotels is the result of the collaboration of the Research Institute for Tourism with Google in the context of accelerating the green and sustainable transformation of the tourism industry in Greece. The main findings and considerations of this survey were used for designing and forming of the new training program of the Ministry of Tourism and Google, in collaboration with the Global Sustainable Development Council (GSDC), aiming to support tourism SMEs in their journey towards sustainability.
Those interested in the new training program, can register following the instructions below.
How to register:
Small businesses can sign up to the online group seminars or book a one-on-one consultation with a Google advisor by visiting g.co/greektourism and clicking on “Σεμινάρια από το σπίτι”.
The annual survey of the Research Institute for Tourism records the impact of the pandemic to the main figures of hotel businesses in 2021. The survey shows that despite the significant reduction of their main figures, Greek hotels continue to contribute to the Greek economy and society.