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Annual Survey for the Hotel Sector 2023: The hotel sector is dynamic but also faces challenges.

The Annual Survey for the Hotel Sector in 2023 carried out by RIT on behalf of the Hellenic Chamber of Hotels, was presented today during a press conference. The President of the Hellenic Chamber of Hotels, Mr. Alexandros Vasilikos, emphasized that the Annual Survey has now become an institution and constitutes a reliable national indicator for the hotel market and the development of tourism in our country.

Sustainability Practices of Greek Hotels and Educational Needs on Sustainability Issues

This is the second survey carried out by ITEP on behalf of Google Hellas regarding the sustainability of Greek hotels. The purpose of this research is to investigate the readiness of the Greek hotels for the “green” transformation and to record the needs for information on sustainability issues, in order to design the new Sustainability Education Program.

The potential of Artificial Intelligence (AI) in Greek hotels

HOTREC, which is an International Non-Profit Organization and represents the Hotels, Restaurants and Cafes industry at the European level, in collaboration with Professor Ronald Schegg from the University of Applied Sciences of Western Switzerland in Valais, proceeded to carry out research on the possibilities and the benefits of Artificial Intelligence (AI) in the hotel industry.

The research was piloted in 5 European countries, including Greece. ITEP undertook the implementation of the survey for Greece by sending the single questionnaire to all Greek hotels. The results of the survey for Greece can be seen on the official ITEP website, while the overall results for the 5 countries that took part in the survey can be seen at the link below.

IN FRENCH: https://tourobs.ch/fr/articles/macro-tendances-tourisme-travel/une-enquete-met-en-lumiere-l-adoption-de-l-ia-dans-le-secteur-hotelier -european/

IN GERMAN: https://tourobs.ch/de/artikel/makrotendenzen-im-tourismus-und-der-reisebranche/wie-weit-ist-die-ki-integration-in-der-europaischen-hotellerie-wirklich-eine -aktuelle-umfrage-gibt-antworten/

The results in English: https://tourobs.ch/media/mhwmymht/khlusevich_schegg_2023_ai-adoption-in-european-hotels_october-2023_public.pdf