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14 July 2021
Penetration and Use of New Technologies in the Hotel Industry
The survey examines the upgrade and adaptation of Greek hotels to technological requirements, as well as the intention of Greek hoteliers to invest in this sector.
SURVEY PRESENTATION
The concise presentation of the survey reflects the actual situation prevailing in the hotel sector in terms of the technological level of hotels at national level. Specifically, the online presence of the hotel, the use of modern management tools in the daily operation of the hotel is examined and the intention of hoteliers to invest in these areas is recorded.
To access the FULL SURVEY PRESENTATION,
you must become a subscriber by following the membership registration process.
FULL SURVEY PRESENTATION
The full presentation of the survey, records the technological penetration and use of new technologies in the operation of hotels in the country. On the one hand, the presence of the hotel on the internet with a website and social media is investigated, the updating of the hotel information and the use of professionals for these tasks. On the other hand, the number of hotels that know, possess, and want to invest in the acquisition / upgrade of modern management tools such as PMS, Revenue Management etc. is recorded.
To access the DATA ANALYTICS and the extra specialized analysis, you must become a subscriber following the membership registration process.
FULL SURVEY – DATA ANALYTICS
The full survey, in addition to recording the technological penetration of new technologies in the operation of hotels in the country, as described above, also includes the corresponding information about hotels by operation, category, size and region. Also, the full survey is is accompanied by very detailed statistical data in editable format (excel), which are a very useful tool for assessing the position of hotels against their competitors and formulating the appropriate policy.